Article: The Competitive Advantage — A Winning Combination

By Patrick Ropella, president, Ropella Group

Of all the techniques for winning a lead over rivals, the first and last rule is "think customer." But, it's about more than just being customer-focused. The key is to get every member of your organization focused on what drives the customer and how your organization can positively impact the customer's life. It's about building an internal culture of continuously analyzing and consistently delivering.

Used with permission from Life Science Leader magazine.