Outsourced Pharma Capacity Update Session Sponsor Information
The Outsourced Pharma Capacity Update doubled registrations in 2023 with more than 1,800 professionals signing up to attend and over 25 CDMO sponsors presenting. These live virtual events allow our audience of professionals with responsibilities in development and manufacturing outsourcing the chance to learn (and see!) the latest capabilities and available capacities of presenting CDMOs.
The Outsourced Pharma Capacity Update is designed to help professionals working in biopharma evaluate and select the right outsourcing partners who have available capacity for their drug development needs. By focusing on the specific capabilities and current capacities of CDMOs, the event offers a unique opportunity for our partner companies to demonstrate how they can help meet your drug development and manufacturing needs with their capabilities and capacities.
This virtual event is free for Outsourced Pharma readers and offers an alternative to in-person events which can be costly, ineffective, and time-consuming. Attendees of prior virtual events have shown a strong preference for this format, favoring the convenience of evaluating partners right from their screens.
Attendees are biopharma companies seeking available capacity to connect with CDMOs who have that capacity available. Attendance is open to the following:
- Individuals working for a pharma or biotech company with an active therapeutic pipeline
- Industry consultants and capital investment firms
- CDMO sponsors of the event
When does the event start and how long will it last?
Outsourced Pharma Capacity Update will begin at the prescribed start times listed on the registration pages. Each company presentation will last 20 minutes or less. Depending on number of presenters per session and with introduction, closing, and transitions between presenters, the event may last up to 3 hours in its entirety.
What presentation time should I share with clients/customers, prospects, and peers?
Clients/customers, prospects, and peers planning to watch your presentation should plan to be online at the prescribed event start time on the registration pages.
How do interested viewers register for the event?
Any client, prospects, colleagues, etc. (anyone who is NOT a presenter) must register via the registration page linked above. Registration will remain open through the conclusion of the event.
What will the on-screen experience look like for the audience?
Here is an example of the audience interface for a recent Outsourced Pharma Capacity Update. You can expect a similar feel, with some key elements that will include:
- A media player which will live stream presenters’ verbal remarks and physical presence.
- A slide deck window which will show presenters’ PowerPoint slides as they advance them.
- A question and answer box for the audience to enter real-time questions about presentations as they arise. The questions are viewable to the presenters and hosts on the platform’s back end, but not viewable to fellow audience members.
- Several easy ways for the audience to express interest and contact presenters – speaker headshots (with name, title, and company visible) with links to send an email and connect on LinkedIn, as well as a static survey to allow the viewer to hand-select who they’d like to hear from.
- Ways to learn more about you – your content asset/resource will be included on the interface in addition to the moderator naming you as the session sponsor, reading a live 30 second description of your services, and leading the audience through your provided poll question.
Who will the event be promoted to?
The Outsourced Pharma Capacity Update is promoted to event host Life Science Connect’s (parent company of Outsourced Pharma) database of subscribers, as well as targeted members of the LinkedIn community. Additionally, each presenting sponsor is encouraged to promote to their clients and prospects.
How will the event be promoted?
Outsourced Pharma promotes the event through several channels, including, but not limited to the list below. We encourage our presenting sponsors to do the same.
- Our websites
- Social
- e-newsletters
What should I do as a presenting company to promote my inclusion in the event and when should I start?
While you are not required to do any promotion of your own, you are welcome to do so. If you have specific targets you wish to promote to, you may find this helpful. Start promoting as soon as you are able to. Keep in mind the heaviest registrant traffic typically comes in within two weeks of the live event; therefore, we suggest ramping up your efforts at that point.
Supporting collateral for any marketing efforts you plan to do with your customer and prospect base follow:
- This link will provide access to the following:
- Image sized for LinkedIn and Twitter
- Event logo
- If you would like any additional marketing materials such as custom-sized banners, personalized HTML files to email to your contacts, social media graphics, etc. please do not hesitate to email size, format, and content requests to aclark@vertmarkets.com.
What materials/details will you need from my company?
- Primary company contact name and email address (kept confidential)
- Company name (as it should be used in all promotions)
- Company logo (as it should be used in all promotions)
- Company URL (as it should be used in all promotions)
- Custom question to be asked on the registration page (pending our approval)
- Description of your services (for 30-second live read during sponsored session – approximate word count of 130)
- Poll question with prompted answers (optional and kept confidential until used during event)
- (1) content asset/resource (accessible on-screen during event)
- Company description – 75 words, max (included in the OPCU Special Edition NL sent post event)
When are materials due?
Material due dates are listed on the Materials Submission Form to the right. The Materials Submission Form will close once the final submission deadline passes. Materials submitted outside of these parameters cannot be guaranteed inclusion or accuracy.
How do I submit materials?
All materials should be submitted via the Materials Submission Form in the portal to ensure correct/final versions are used for the event. Submissions will only be viewable by the team at Life Science Connect until they are used as detailed in the materials list above. If you receive a file size submission error, please reach out to aclark@vertmarkets.com for further instruction.
What does my sponsorship include?
As an event or session sponsor, you will receive:
Pre-Event
- Your logo, as the Session Sponsor, on promotional outreach materials including Banners Ads, Email Blasts, and Social Media.
- Inclusion of your Logo/Link on the registration page for the session you are sponsoring.
- Custom question, provided by you, and approved by us, on the registration page.
During The Event
- Inclusion of 1-content asset/resource on the viewing interface along with details of who engaged with the asset during the event.
- The moderator will mention you as the event sponsor at the start of the session and do a live read of a 30-second description of your services, provided by you, and approved by us.
- Opportunity to provide 1-poll question.
Post Event
- Access to the registration list and detail from the registration questions.
- Your logo and company description (max of 75 words) included in the OPCU Special Edition NL sent post-event.
- Your logo/link added to the post-event “Thank You” email sent to all the registrants / attendees.
When will our company receive the registrant list, poll results, asset download results, and live question submissions?
Within one week of the conclusion of the event.
How can we view the event post-show?
The event will be digitally archived and accessible on On24 within about 24 hours following the conclusion of the live event. If you are already registered for the event as an audience member, you will receive an email the day after the event with a link to access the presentations. Please email aclark@vertmarkets.com if you need assistance accessing the archived show.
Can we promote the event post-show?
Sponsors are encouraged to promote the digitally archived event post-show and can do so using the same registration URLs appearing above.
What is the optional poll question?
Polls are a great way to capture the voice of your audience. They can provide your team with important information about audience interests. Polling questions give you the ability to engage all live attendees during your presentation with one self-created pop-up polling question resulting in unique, personally identifiable responses. Post-event, you will receive your question’s responses (including respondent contact information).
What do you need to set up the poll question?
- Your poll question.
- Response type: multiple choice, select all that apply (up to 12), or free form field (free form cannot be combined with multiple choice, i.e. one multiple choice option can’t require a fill-in-the-blank)
- Response options (provided by you for multiple choice and select all that apply)
- Whether you intend to view results live or keep them private. Sponsors often keep the responses private, but if you choose to reveal the results, only the percentage of respondents choosing each option will be shown on-screen; in other words, they will be anonymous results from the audience’s perspective.
- Timing: the poll question will be pushed out immediately following the host’s opening remarks, following your mention as the sponsor and live read of the 30 second description of your services.
What question should I ask?
A good poll question is:
- Easy to answer / does not require a lot of time spent thinking
- Something the audience wants to answer / one where they feel their voice can be heard
- Ties directly into the topic being discussed (capacity)
- Gives you some insight into your potential buyer/client
- Is not too contrived or “salesy”
Ask something you’d love to know about your potential customers that is related to securing capacity. Consider the audience as potential leads and use your poll questions to help qualify them. What attributes are most important to them in manufacturing partner selection? What are their top three challenges when it comes to outsourcing drug product manufacturing? Is green chemistry important to them? It can be as direct or as indirect a question as you like. Email your business development manager for more specific advice/ideas on good questions to ask for your respective company.
When will you need my poll question and how do I submit it?
Poll questions should be submitted via the Materials Submission Form in the portal and must be received by the deadline stated above.
How will the poll question be administered?
The poll question will be pushed live to the audience by our technical producer via a small pop-up window on-screen. The window is moveable and can be minimized so as not to obstruct viewing. It will not interrupt the video stream or sound; however, a quick “ding” may sound. Most respondents will answer immediately and close the window out to continue viewing the presentation.
When will I receive my poll question results?
Within one week following the expo.