Adapting To Pharma's Next Normal

By Brian Curran

Let’s just say what we’re all thinking: 2020 was rough. It threw every element of our lives into disarray. We suddenly had to become experts at navigating a new way of working, schooling and socializing. It was disruptive and it was challenging, but it was also transformative. And while the past 12 months might have felt like 12 years, it’s time to look forward to what the future holds. If 2020 was the year of disruption, 2021 will be the year of mastering change.

To survive in a competitive and unrelenting industry, pharmaceutical and biotech companies must continually focus on improvement. But when the pace and magnitude of change renders traditional improvement approaches ineffective, companies must evolve to survive. That’s the crisis facing all organizations throughout the global pharma industry in 2021, and those who implement new operational models and technologies sooner will be far better positioned for adaptability and success.