A Commercial Packaging Launch Is More Like Rocket Science Than You Might Think

By Peter Walton, Launch Excellence Leader at Jones Healthcare Group

A new framework for space exploration has emerged in recent years, one that includes global partnerships and cooperation between government and commercial entities. This has reignited the general public’s interest in all things space.

While most of us have a limited understanding of space operations, who among us doesn’t stop what we’re doing to watch a rocket launch when broadcast on the news? They are exciting and cause us to say, “Wow!” They are also complex and require the efforts of thousands of scientists and engineers working together with no room for error. According to NASA, 90% of their staff’s time is devoted to planning, organizing, training and education and only 10% to controlling missions.¹  

I am not trying to convince you that commercial drug packaging is as complex as a rocket launch, but there are similarities. Using the right framework and devoting the right amount of time and resources to planning and organizing are necessary for a successful commercial packaging launch, including the “wow factor.”