ARTICLES BY KENNETH WU
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![Take A Page From Amazon’s Playbook To Transform Clinical Trials]( "Take A Page From Amazon’s Playbook To Transform Clinical Trials")
Take A Page From Amazon’s Playbook To Transform Clinical Trials2/8/2018Since my first Amazon article, readers contacted me about Amazon-like transformations in clinical research. I never expected clinical research trends to emulate Amazon’s playbook.
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![How Amazon Could Disrupt The CRO Model]( "How Amazon Could Disrupt The CRO Model")
How Amazon Could Disrupt The CRO Model10/24/2017Based on Amazon's approach to building its business, it is logical to conclude that the online retailer would be an amazing CRO. Amazon’s competitive strategy is to aggressively discount prices to win market share. Plus, its customer obsession and disruptive innovation are second to none. Let’s imagine what an Amazon-run CRO would look like.
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![Could Amazon Revolutionize The Patient Experience In Clinical Trials?]( "Could Amazon Revolutionize The Patient Experience In Clinical Trials?")
Could Amazon Revolutionize The Patient Experience In Clinical Trials?8/22/2017Wall Street is wondering what’s next on Amazon’s shopping list, and pharmaceuticals may be a leading contender. Here are four patient touch points where Amazon can leverage its existing capabilities in conducting clinical trials and pharmaceutical development.
Kenneth Wu
Kenneth Wu has been consulting in clinical operations for biopharmaceutical and medical device sponsors for over a decade. His professional career advanced from clinical research associate (CRA) to clinical operations department head. He holds graduate degrees in physiology and business administration and is certified in both clinical and regulatory affairs.