The Transformative Potential Of AI In HEOR And Market Access

AI is actively changing how models are built, how evidence is synthesized, and how submissions are prepared. If your team is navigating growing literature volumes, tight submission timelines, and increasing HTA scrutiny, understanding where AI fits into your workflows has never been more important.

This webinar brings together HEOR and market access experts to explore how AI and automation are improving speed, accuracy, and adaptability across the evidence generation process. You will learn how AI can accelerate model development and fill critical data gaps, how to apply best practices for transparency, auditability, and regulatory trust, and how to balance model complexity with the simplicity that HTAs expect. The discussion also covers the rise of living models and automated data flows, tools that allow your submissions to evolve continuously rather than becoming static artifacts.

Looking ahead, hear perspectives on how AI will redefine HEOR workflows in 2026 and what that means for market access teams preparing for that shift now. Watch the full webinar recording below to learn how your team can build faster, more defensible evidence packages while keeping pace with evolving HTA expectations.