In the pharmaceutical world, patient compliance is essential. At Adare Pharma Solutions, we know that it’s vital that a pharmaceuticals company does everything in its power to ensure that patients take their medications consistently.
Many factors can negatively impact patient compliance, but one of the biggest (and yet most often overlooked) is the taste of the medication. Taste plays an especially important role in pediatric medications, as anyone who has tried to give a child a bitter medicine can attest. However, it can affect adult compliance as well; no matter how old you are, if you have poor-tasting medicine, you’re more likely not to take every dosage.
Taste-masking is the process where the bitter taste of a drug’s ingredients is neutralized.