By Andrew Wong, Manager, Market Development at Jones Healthcare Group
As we know, the primary purpose of packaging for prescription or over-the-counter (OTC) pharmaceuticals, vitamins and supplements is to protect products as they move from production facilities to consumers and patients. While product protection remains a critical outcome, technology innovations have now expanded healthcare packaging’s traditional functions.
When packaging engineers and brand managers imagine what they can achieve with the help of new packaging technologies, it’s difficult to know where to start since the potential use cases, goals and outcomes of product packaging have grown so significantly. What’s more, the technology itself can be confusing.
This article is intended to help those involved in the conceptualization and development of healthcare packaging understand the capabilities of packaging technologies and determine the best choices for their products, as well as for patients and consumers.