Webinar | March 17, 2022

Taste Masking 101: Challenges With Pediatric Flavors For Taste Enhancement & Modulation


Taste and the overall sensory experience is a critical component of patient compliance and therefore, drug effectiveness. 35% of children taking oral medicines for a chronic disorder reported that the taste of their medicine lead to difficulties in taking that medicine. Over 50% of global consumers look for ingredients that can trust in labels and an equivalent amount believe that eating less sugar is healthy, even when it comes to taking medicines. Taste remains the primary reasons for purchase and repeat purchase of most consumer products in the industry, which carries over into choices for medicines, especially when it comes to children.

The first section of the webinar provides evidence that taste is a barrier to taking medicines in pediatric populations. It highlights what strategies we can use to measure palatability of medicines and what we can learn from other populations. It also highlights the current pharmaceutical strategies to mask taste in pediatric medicines.

The second part of the webinar focuses on the science and ingredient strategies for making consumer products taste better, addressing unpleasant flavors, and enabling the ability to reduce unhealthy macro ingredients. We take a deep dive into taste perception and the origin of most taste ingredients targeting consumer drivers of liking.


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