Packaging The Future Of Healthcare

By Chris Gilmor, Director of Business Development at Jones Healthcare Group

The traditional purpose of healthcare packaging is to preserve and protect products, ensuring safety and efficacy for the patient or consumer. Packaging has also been the longstanding conduit between brands, manufacturers and products, and the patients and consumers who use those products – ultimately providing a key communications channel for brand messaging and usage instructions.

But, what does the future hold for healthcare packaging? How will it evolve?

The World is Changing… and So is Packaging

While over 100 years have passed, our vision and strategy remains centered in health and wellness. With this in mind, we will explore four key trends that drive how and when packaging creates value for patient and consumer well-being.