How To Accelerate Global Market Growth With Agile Product Sample Pouching Programs

By Marta Moniz, Business Development Manager – Packaging Services, Jones Healthcare Group

Background

With today’s consumer focus on self-care and creating a healthy lifestyle, demand for nutraceutical products has been growing rapidly in recent years. In fact, the global market for vitamins and dietary supplements is estimated to grow from $55.2 billion in 2017 to $98.5 billion in 2025¹. 

This surge is driven worldwide by an established and expanding middle class with income to dedicate to nutritional products¹, while the current COVID-19 pandemic has also led to a significant increase in sales for immune-related health products. For example, US sales for Vitamin D and Vitamin C in 2020 grew 49.5% and 69.9%, respectively, compared to 2019². 

With this in mind, a market-leading consumer health products division of a multi-national pharmaceutical company sought to grow their brand with an innovative, new vitamin product. As a top doctor and pharmacist-recommended provider of vitamin supplements in the US backed by a 40-year history developing science-based health and wellness products, the company needed a packaging partner to support a fast-tracked product launch for a new flavored chewable form of vitamin supplement. This launch would involve complimentary sample pouches that could be distributed across a range of channels to reach as many consumers as possible.

Enter Jones Healthcare Group.