Enabling Shared Access: Digitized Solutions To Increase Visibility And Facilitate Streamlined Communication Between A Patient Support Program (PSP) And Manufacturer

When a pharmaceutical manufacturer needed to manage compassionate product and financial assistance requests from their patient support program, email wasn't cutting it. Requests were difficult to track, approvals were hard to audit, and the risk of missing a time-sensitive escalation was real. What they needed was a centralized solution that gave their commercial and medical teams full visibility, clear accountability, and the ability to delegate coverage without anything slipping through the cracks.

Working closely with the manufacturer, Innomar Strategies configured a proprietary digital tool that connected directly to PSP data, replaced inbox-based workflows, and introduced automated reminders tied to decision turnaround expectations. The results scaled well beyond the original scope. Access the full PDF to see how the solution evolved, what it handles today across a broader portfolio, and the operational benefits that followed for both the manufacturer and their patients.