ARTICLES BY CATHY YARBROUGH
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Corporate Culture: A Competitive Advantage8/20/2014
CEOs increased awareness of corporate culture’s role can be traced to a series of studies over more than two decades. Among the first and most important was the comprehensive, critical analysis of more than 200 companies
that was conducted by Harvard Business School professors John P. Kotter, Ph.D., and James L. Heskett, Ph.D. Their landmark study determined that corporate culture is a strong predictor of financial performance.
Cathy Yarbrough
For over 25 years, Cathy Yarbrough has written about biomedical research and medical care as a journalist for The Atlanta Constitution, Kidney News, and DocGuide and as a communications strategist for Rockefeller University, Singapore's Biopolis and Fusionopolis, the American Society for Cell Biology and other leading research organizations. She is a member of the National Association of Science Writers.