The client — ISR was engaged by the global marketing director at a Top 20 CDMO with the above question. The client had years of experience in marketing their brand to prospective customers and wanted to demonstrate to company stakeholders that their marketing efforts were not only hitting the right targets, but that the language used in those efforts reflected their customers’ needs. Knowing this information would allow the client’s marketing department to move toward messaging focused on how their services address their customers’ concerns.
If you were in charge of establishing a bioprocessing contract manufacturing business, which services provider attributes would you implement to ensure your company’s success? Here's how peers in the industry responded.
This report covers current outsourcing practices among drug innovators for insight into the adoption and application of different outsourcing strategies. Drug developers can use it to prepare for the various challengers their peers have encountered with various outsourcing models. CDMOs can use it for insight on what influences outsourcing strategies and how the decision-making process works in sponsor companies outsourcing manufacturing services.